Forever Digital Launch the brand for Manchester’s Largest indoor activity park, beating off a host of competitors to obtain the account.
Following a competitive pitch in May, Forever Digital was selected as the official branding partner for the leisure venue which expects to see 250,000 visitors in the first year of opening.
Forever was tasked by the entrepreneurial KickAir owners to evolve the identity of the brand which defines “indoor activity”, as well as broadening the brand across football, trampolining and climbing activities.
The brand identity includes name generation, new logo, brand guidelines, website and all supporting collateral.
Tom Booth, Managing Director of Forever, said: “It was critical to the development of the brand was that it took on greater depth and meaning than ‘trampolining.’ The sudden spike in the opening of indoor trampolining venues this year has raised our clients to come up with a better offering than their competition, so we wanted the brand to capture users think about the whole KickAir experience and more of a ‘Kick’ that people of all ages seek. The brand itself couldn’t be a carefully crafted logo, it had to be an energetic expression – one that would quite literally leave its mark.”
The new brand will support the rollout of the venues advertising and communications strategy, which includes the development of print and digital advertising.
Mr Aktar, Director at KickAir, added: “We very much admired the work of Forever in the leisure sector and we wanted to tap into their creativity and fresh thinking. It’s been great to work with them on the positioning of the brand. We feel they have really grasped and extended our thinking to capture the essence of thinking from our wide variety of target audience.”