As Magento 2 increases demand in the market, the long-awaited launch of immensely successful Pet Food UK brand Barking Heads went live using the open-source e-commerce CMS.
Forever Digital MD Tom Booth states “For customers looking to develop and modernise their online offering, upgrading to Magento 2 offers an opportunity for brands to provide their customers with the latest in web capabilities and feature development. Magento 2 is a key focus of our growth strategy for clients, with its open source nature being particularly attractive to fast-growing brands, it’s important for our clients to maintain control over their websites and feel at ease with us by their side.”
Tom then goes on to add, “I must add Magento 2 is not a simple solution and really it’s still in BETA compared to earlier versions of Magento. Brands should be warned that during the development process they should expect to allow time for agencies to learn on the job more than what they should with other platforms, however the results are worth it in the long run and there’s nothing better than an e-commerce CMS easy to understand for in-house management, we were able to bring it to market within a timeline of 4 months from agreement, which was a little over our estimated timeframe. We came into this project knowing we would be early adopters compared to similar agencies our size, and now we can build on our knowledge foundation of Magento 2. Our developers loved the challenge. Many of them have been working in Magento for years, so it’s been an exciting project for us.”
Forever now move their attentions onto Stage 2 of the build in which we hope to accelerate the sites conversion performance with the Barking Heads Team.